diff --git a/cmd/api_key.go b/cmd/api_key.go
index 06fe7e8..409e88d 100644
--- a/cmd/api_key.go
+++ b/cmd/api_key.go
@@ -23,6 +23,9 @@ var apiKeyCmd = &cobra.Command{
 			return err
 		}
 
+		if isJSONOutput() {
+			return printJSON(result)
+		}
 		fmt.Printf("Valid API key for team: %s\n", result.TeamName)
 		return nil
 	},
diff --git a/cmd/login.go b/cmd/auth_login.go
similarity index 88%
rename from cmd/login.go
rename to cmd/auth_login.go
index 699cc31..8e8d0e6 100644
--- a/cmd/login.go
+++ b/cmd/auth_login.go
@@ -37,6 +37,9 @@ var loginCmd = &cobra.Command{
 			return err
 		}
 
+		if isJSONOutput() {
+			return printJSON(Result{Success: true, Message: fmt.Sprintf("Authenticated as team: %s", result.TeamName)})
+		}
 		fmt.Printf("API key saved. Authenticated as team: %s\n", result.TeamName)
 		return nil
 	},
diff --git a/cmd/logout.go b/cmd/auth_logout.go
similarity index 85%
rename from cmd/logout.go
rename to cmd/auth_logout.go
index d814055..93cf8c8 100644
--- a/cmd/logout.go
+++ b/cmd/auth_logout.go
@@ -14,6 +14,9 @@ var logoutCmd = &cobra.Command{
 		if err := config.Delete(); err != nil {
 			return err
 		}
+		if isJSONOutput() {
+			return printJSON(Result{Success: true})
+		}
 		fmt.Println("Logged out.")
 		return nil
 	},
diff --git a/cmd/debug.go b/cmd/auth_status.go
similarity index 73%
rename from cmd/debug.go
rename to cmd/auth_status.go
index 8021d51..00da741 100644
--- a/cmd/debug.go
+++ b/cmd/auth_status.go
@@ -1,9 +1,7 @@
 package cmd
 
 import (
-	"encoding/json"
 	"fmt"
-	"os"
 
 	"github.com/loops-so/cli/internal/config"
 	"github.com/spf13/cobra"
@@ -18,12 +16,12 @@ var statusCmd = &cobra.Command{
 			return err
 		}
 
-		out, err := json.MarshalIndent(cfg, "", "  ")
-		if err != nil {
-			return err
+		if isJSONOutput() {
+			return printJSON(cfg)
 		}
 
-		fmt.Fprintln(os.Stdout, string(out))
+		fmt.Printf("API Key:  %s\n", cfg.APIKey)
+		fmt.Printf("Endpoint: %s\n", cfg.EndpointURL)
 		return nil
 	},
 }
diff --git a/cmd/output.go b/cmd/output.go
new file mode 100644
index 0000000..367c51c
--- /dev/null
+++ b/cmd/output.go
@@ -0,0 +1,37 @@
+package cmd
+
+import (
+	"encoding/json"
+	"fmt"
+	"os"
+)
+
+type outputFlag string
+
+func (o *outputFlag) Set(s string) error {
+	switch s {
+	case "text", "json":
+		*o = outputFlag(s)
+		return nil
+	default:
+		return fmt.Errorf("must be \"text\" or \"json\"")
+	}
+}
+
+func (o *outputFlag) String() string { return string(*o) }
+func (o *outputFlag) Type() string   { return "format" }
+
+type Result struct {
+	Success bool   `json:"success"`
+	Message string `json:"message,omitempty"`
+}
+
+func isJSONOutput() bool {
+	return outputFormat == "json"
+}
+
+func printJSON(v any) error {
+	enc := json.NewEncoder(os.Stdout)
+	enc.SetIndent("", "  ")
+	return enc.Encode(v)
+}
diff --git a/cmd/output_test.go b/cmd/output_test.go
new file mode 100644
index 0000000..e7e97d2
--- /dev/null
+++ b/cmd/output_test.go
@@ -0,0 +1,22 @@
+package cmd
+
+import "testing"
+
+func TestOutputFlagSet(t *testing.T) {
+	for _, valid := range []string{"text", "json"} {
+		var f outputFlag
+		if err := f.Set(valid); err != nil {
+			t.Errorf("Set(%q) unexpected error: %v", valid, err)
+		}
+		if string(f) != valid {
+			t.Errorf("Set(%q) got %q", valid, f)
+		}
+	}
+
+	for _, invalid := range []string{"yaml", "csv", ""} {
+		var f outputFlag
+		if err := f.Set(invalid); err == nil {
+			t.Errorf("Set(%q) expected error, got nil", invalid)
+		}
+	}
+}
diff --git a/cmd/root.go b/cmd/root.go
index 1b74a80..24c52e9 100644
--- a/cmd/root.go
+++ b/cmd/root.go
@@ -4,18 +4,20 @@ Copyright © 2026 NAME HERE <EMAIL ADDRESS>
 package cmd
 
 import (
+	"fmt"
 	"os"
 
 	"github.com/spf13/cobra"
 )
 
+var outputFormat outputFlag = "text"
+
 var rootCmd = &cobra.Command{
-	Use:   "loops",
-	Short: "The official CLI for Loops (https://loops.so)",
-	Long:  "The official CLI for Loops (https://loops.so)",
-	// Uncomment the following line if your bare application
-	// has an action associated with it:
-	// Run: func(cmd *cobra.Command, args []string) { },
+	Use:           "loops",
+	Short:         "The official CLI for Loops (https://loops.so)",
+	Long:          "The official CLI for Loops (https://loops.so)",
+	SilenceErrors: true,
+	SilenceUsage:  true,
 }
 
 // Execute adds all child commands to the root command and sets flags appropriately.
@@ -23,6 +25,11 @@ var rootCmd = &cobra.Command{
 func Execute() {
 	err := rootCmd.Execute()
 	if err != nil {
+		if isJSONOutput() {
+			printJSON(Result{Success: false, Message: err.Error()})
+		} else {
+			fmt.Fprintln(os.Stderr, "Error:", err)
+		}
 		os.Exit(1)
 	}
 }
@@ -36,5 +43,5 @@ func init() {
 
 	// Cobra also supports local flags, which will only run
 	// when this action is called directly.
-	rootCmd.Flags().BoolP("toggle", "t", false, "Help message for toggle")
+	rootCmd.PersistentFlags().VarP(&outputFormat, "output", "o", "Output format (text, json)")
 }
diff --git a/cmd/transactional.go b/cmd/transactional.go
index 791750e..0cdf7bd 100644
--- a/cmd/transactional.go
+++ b/cmd/transactional.go
@@ -74,6 +74,13 @@ var transactionalListCmd = &cobra.Command{
 			return err
 		}
 
+		if isJSONOutput() {
+			if emails == nil {
+				emails = []api.TransactionalEmail{}
+			}
+			return printJSON(emails)
+		}
+
 		if len(emails) == 0 {
 			fmt.Println("No transactional emails found.")
 			return nil
@@ -133,6 +140,9 @@ var transactionalSendCmd = &cobra.Command{
 			return err
 		}
 
+		if isJSONOutput() {
+			return printJSON(Result{Success: true})
+		}
 		fmt.Println("Sent.")
 		return nil
 	},